MAYBELLINE “ILLEGAL LENGTH” MASCARA: DOES IT ADD 4 MILLIMETERS TO YOUR LASHES?

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MAYBELLINE NEW YORK’S “ILLEGAL LENGTH” FIBER EXTENSIONS MASCARA Scam, Complaints, Lawsuit

Are you one of millions of women who strive to achieve longer lashes? Were you tired of paying hundreds of dollars on false lashes, individual eyelash extensions or other solutions that promise to grow your own natural lashes – or were you just looking for a mascara to lengthen your lashes; only to find that it didn’t work?

If you purchased Maybelline New York’s “Illegal Length” Mascara and found that it did not make your lashes 4 millimeters longer, if it even lengthened them at all, then read on.

MAYBELLINE NEW YORK

Maybelline New York introduced the first modern mascara to the American market in 1915¹ and is one of the world’s leading cosmetics brands. Maybelline New York markets its products with the slogan “Maybe she’s born with it. Maybe it’s Maybelline” and is owned by L’Oreal.

MAYBELLINE NEW YORK’S “ILLEGAL LENGTH” FIBER EXTENSIONS MASCARA

Doesn’t Maybelline New York’s advertising and labeling give you the impression that it’s “Illegal Length” Fiber Extensions Mascara will add 4 millimeters of extra visible length to your eye lashes?

The “Illegal Length” mascara television commercials boast that Maybelline’s “unique Fiber-Fix brush and formula seal [their] longest fibers onto lashes for 4mm of extra visible length.” Similarly, the mascara’s packaging claims that the product’s “Fiber-Fix Brush and Sealing Formula work together to optimize with 4mm fiber extensions for dramatically longer lashes.” Maybelline’s print and online advertising even prompts unwitting consumers to “[b]reak every law of lengthening with 4mm of measureable extensions.” According to the product’s packaging, the mascara will create “[i]nstant lash extensions” with “[o]nly a few strokes” of the product.

Eppsteiner & Fiorica have received complaints that, contrary to Maybelline New York’s representations, its “Illegal Length” Mascara does not lengthen lashes the full 4 millimeters as promised. Users have complained to Eppsteiner & Fiorica that Illegal Length mascara either barely lengthens lashes, or does not lengthen them at all.

Cosmetics are loosely regulated by the U.S. Food and Drug Administration (“FDA”), the law prohibits cosmetic misbranding. According to Section 602 of the FD&C Act [21 U.S.C. 362], a cosmetic is misbranded if labeling is false or misleading in any manner.

You should not confuse Maybelline New York’s “Illegal Length” Mascara with Maybelline’s “Illegal Lengths” mascara (ending with an “s”), which was discontinued.

BELIEVE YOU WERE RIPPED OFF? LET OUR CLASS ACTION LAWYERS HELP

If you have been a victim of Maybelline New York’s deceptive, misleading and inaccurate advertising for its “Illegal Length” mascara, please contact Stuart Eppsteiner or Eppsteiner & Fiorica. The attorneys at Eppsteiner & Fiorica can help you.

Call us toll-free and without obligation at 800-261-0647, send us an email, or contact us online, to discuss your legal rights regarding this product.

VIEW THE COMMERCIAL FOR MAYBELLINE “ILLEGAL LENGTH” FIBER EXTENSIONS MASCARA AT:

http://www.maybelline.com/OnSet/2012/2/Illegal-Length-Fiber-Extensions-Mascara.aspx

VIEW THE EXTENDED VERSION OF THE COMMERCIAL AT: http://www.youtube.com/watch?v=YxWUw9kE0lY

OUR EXPERTISE

At Eppsteiner & Fiorica, we have substantial knowledge about deceptive, misleading and inaccurate advertising for various types of products.

OUR SUCCESS

On behalf of consumers, Eppsteiner & Fiorica have achieved over $50 million in combined settlements and recovery on behalf of consumers who have been fooled by deceptive, misleading and inaccurate advertising of products. We are effective, zealous attorneys who represent consumers who have been ripped-off, mislead, deceived or injured by misleading advertising and labeling.

Stuart Eppsteiner